AirMax is a brand specializing in extractors and equipment for manicures. The main goal of the project is to attract new clients interested in high-quality equipment for beauty salons and nail technicians.
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Tasks:
Attract new customers interested in professional beauty equipment.
Increase brand awareness and trust among nail professionals and beauty salon owners.
Boost product inquiries and sales.
Action Route:
Analysis and Research:
Conducted an analysis of the needs of nail and beauty professionals, which allowed for tailoring content to current trends in professional equipment and accessories.
Held a strategic session to refine the product line to appeal to a wider audience.
Content and Visual Design:
Selected a visual style incorporating static posts, animations, and Reels, focusing on industry trends.
Developed a content strategy that positioned the brand not only as a marketplace but also as a community for professionals, offering support for salon and corner launches.
Profile designed with a focus on promotional offers, new product launches, and business event announcements, creating an atmosphere of trust and professionalism.
Traffic Generation Tools:
Designed a more user-friendly website and set up a CRM system for easier client interaction and query handling.
Launched targeted ads aimed at attracting nail technicians and beauty salon owners interested in professional equipment.
Ran retargeting campaigns to maintain interest among the target audience and increase lead inquiries.
Results:
Reduced the cost per lead to $2.5, increasing campaign efficiency.
Increased ROAS to 600%, demonstrating high return on advertising spend.
Increased product inquiries by 70%, doubling equipment sales growth.
