Tasks:

• Increase sales of protective film and polishing services.
• Attract new clients and reduce the cost per lead for maximum profitability.
• Strengthen the brand’s position in the local detailing market.

Action Route:

Analysis and Research:

• Analyzed the needs of the premium-class audience to identify key aspects of detailing that are most important for clients.
• Conducted a strategic session to develop recommendations for brand promotion and improving its positioning in the market.

Content and Visual Design:

• Chose a strict, technological visual style with a concise and informative tone, highlighting the premium quality of services.
• Developed a content rubric focused on styling, anti-gravity film, body ceramic coating, and car wash, showcasing the key benefits for premium car owners.
• The profile was designed with an emphasis on showcasing results and service details, visually reinforcing the quality and professionalism of the studio.
• Enhanced audience trust with dynamic videos showing service processes and the high-quality materials used.
• Professional video shoots were conducted to create high-quality visual content.

Traffic Generation Tools:

• Created a landing page focusing on the quality and durability of detailing services, which led to an increase in targeted inquiries and conversions.
• Local bloggers were engaged to boost brand awareness and create additional content.
• Launched targeted ads on Facebook and Instagram to attract premium car owners interested in protecting and enhancing their car’s appearance.

Results:

• Reduced the cost per lead to $4, making the campaign more profitable.
• Increased ROAS (Return on Ad Spend) to 470%.
• Reached over 220,000 users monthly, boosting brand recognition.
• Increased the number of Instagram followers by 30% and improved audience engagement.

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