Tasks:

• Enter the European market and increase brand recognition of Belenko Design as a global leader in exclusive turnkey interior solutions.
• Attract new clients for high-budget projects.
• Boost brand awareness.

Action Route:

Analysis and Research:

• Analyzed the European market to align with local trends and the preferences of the target audience, focusing on premium interior design solutions.
• Developed brand positioning, visual style, and a communication strategy highlighting the uniqueness and exclusivity of Belenko Design's designs.

Account Packaging:

• Recommended a refined and modern visual style reflecting the prestige and innovation of the brand.
• Created advertising creatives focusing on completed projects and unique design solutions. Various formats were tested — from static images of finished interiors to dynamic videos showcasing the craftsmanship and exclusivity of the solutions.

Traffic Generation Tools:

• Launched targeted ads on Facebook, Instagram, and TikTok, segmented by regions and interests, aimed at attracting clients for high-budget projects.
• Conducted a website audit and implemented improvements to streamline the user journey and increase conversions.
• Created special offers to motivate potential clients, targeting both cold audiences and retargeting existing leads.
• Collaborated with bloggers and UGC creators to produce content that reinforced the brand's image.
• Implemented email marketing to establish and maintain communication with the audience, promote the brand, and introduce new products and offers.

Results:

• Cost per lead: up to $5.
• Monthly reach: 150,000+ users.

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