Lead Hunters

BurjDeCouture

BurjDeCouture is a high-end clothing store based in Dubai, specializing in bespoke tailoring. All products are made in-house using fabrics from various countries, ensuring high quality. The store is also popular among local customers, thanks to its offline location in Dubai.

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Tasks:

Increase Instagram profile recognition and boost sales through social media platforms: Instagram, Facebook, and WhatsApp.
Attract new Instagram followers and increase inquiries for orders through social networks.
Improve the profile packaging to build trust with the audience.

Action Route:

Analysis and Research:

Conducted market analysis for the UAE to align with local trends and customer preferences, focusing on bespoke tailoring and exclusive materials.
Developed brand positioning, visual style, and a communication strategy on social media, highlighting the exclusivity and quality of the products.

Account Packaging:

Proposed an elegant visual style to emphasize the exclusivity and attention to detail in the products.
Created advertising creatives with a focus on personalized service, high quality, and unique offerings. Various formats were tested: Reels, TikTok videos, and static images conveying the brand's luxury and individuality.

Traffic Generation Tools:

Launched targeted ads on Facebook, Instagram, and TikTok to increase brand awareness and drive inquiries through Direct messages.
Organized special offers for cold audiences and retargeted campaigns for existing clients to motivate purchases.
Collaborated with over 20 bloggers and UGC creators each month to create promotional content and enhance brand recognition.
Implemented email marketing to build connections with the audience, increase sales, retain customers, and promote new collections and offers.
Introduced a loyalty program for returning customers, integrated into retargeting campaigns.

Results: