A boutique presenting the premium footwear brand Elina Linardaki, known for its quality and unique design, positioning itself as a long-term investment.
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Tasks:
Increase brand and Instagram profile recognition.
Increase sales for the footwear brand.
Reduce the cost per message by 2 times.
Improve audience trust.
Create selling ad creatives in various formats.
Action Route:
Analysis and Research:
Conducted market analysis to adapt to current trends in the premium footwear segment.
Studied audience needs and competitors' preferences to better understand the values and style that attract attention to the brand.
Visual Style & Content:
Chose an aesthetic and sophisticated visual style that emphasizes the elegance and versatility of the models.
Developed a content rubric with a focus on styling shoes with various outfits and visual parallels with natural elements.
Created and produced video content, including Reels to showcase the lightness and style, highlighting details and the natural essence of the brand.
Traffic Generation Tools:
Launched targeted ads on Facebook and Instagram to increase brand recognition and drive sales.
Collaborated with bloggers and UGC creators to produce content that highlights the uniqueness and quality of the footwear.
Provided recommendations for handling leads and improving sales scripts to increase conversion rates.
Results:
Reduced the cost per message from $5.50 to $1.27.
Doubled the weekly follower growth rate.
Increased the number of inquiries by 2.5 times (from 170 to 425 per month).
