Tasks:

• Find wealthy buyers for the luxury property.
• Increase interest by highlighting the unique features of the property.
• Boost property views by organizing in-person showings.

Action Route:

Analysis and Research:

• Conducted an analysis of the premium-class target audience, their needs, and preferences when selecting luxury real estate.
• Identified key features of the house that attract high-income buyers.

Content and Visual Design:

• Created high-quality video content showcasing the scale, unique architectural details, and advantages of the house, which increased interest from the target audience.
• Prepared static and animated creatives emphasizing the exclusivity of the property for use in ad campaigns.

Traffic Generation Tools:

• Launched targeted advertising on Meta platforms aimed at affluent users interested in luxury real estate.
• Ran retargeting campaigns to maintain interest and engagement with users who had already shown interest in the property.
• Organized direct communications and scheduled personal property viewings, ensuring contact with potential buyers.

Results:

• Reduced the cost per lead, effectively attracting the target audience.
• Increased ROAS to 520%, demonstrating high return on ad spend.
• Reached over 50,000 target audience members monthly.
• Conducted more than 10 in-person property showings, significantly boosting the chances of a successful sale.

‍