Epilax is a brand specializing in sugar paste for sugaring and skincare cosmetics. The main goal of the project is to attract sugaring professionals and increase sales of the products.
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Tasks:
Attract new sugaring professionals and increase sales of sugar paste.
Reduce the cost per message to scale the campaign more profitably.
Increase brand awareness among professionals.
Action Route:
Analysis and Research:
Conducted an analysis of the target audience, focusing on the needs and preferences of sugaring professionals.
Studied trends in the professional cosmetics market to adapt content and advertising strategies to current needs of sugaring specialists.
Content and Visual Design:
Used video content and static images to clearly demonstrate the product, which increased audience engagement.
Highlighted the functionality and quality of the sugar paste, strengthening trust and interest from professionals.
Developed communications that emphasized the ease and convenience of using the products, creating an emotional connection to the brand.
Traffic Generation Tools:
Launched targeted advertising aimed at attracting sugaring professionals.
Established direct communication via messaging platforms and social media to simplify contact between professionals and the brand and enhance feedback convenience.
Conducted retargeting campaigns to maintain interest in the products among the target audience.
Results:
Reduced the cost per message to $2, allowing for more profitable scaling.
Increased ROAS by 560%, demonstrating a high return on ad spend.
Grew the number of product inquiries via Direct by 55%, contributing to increased sales and greater engagement from professionals.
