Tasks:

• Increase the community’s visibility in Kyiv and Ukraine.
• Grow the number of followers on Instagram and Facebook pages.
• Boost user engagement on social platforms.

Action Route:

Analysis and Research:

• Conducted market analysis to adapt the strategy to trends and interests within the Ukrainian and Jewish audiences.
• Created tailored surveys to gather insights into the preferences and needs of the audience, allowing for more precise content strategy development.

Account Packaging and Content Creation:

• Chose a restrained visual style that reflects respect for both Jewish and Ukrainian traditions, focusing on cultural heritage and traditional values.
• Developed a content rubric highlighting stories about Jewish customs, holidays, and community activities, including charitable initiatives.
• The profile was enhanced with sections like “Ukraine — the Homeland of Hasidism” and “Torah Leader,” which became traditions, fostering unity and trust.

Traffic Generation Tools:

• Professional video shoots were conducted to create high-quality visual content showcasing the community's cultural activities and significant social events.
• Reels videos were created and posted to boost engagement and inform followers about community events.
• A strategic session was held to develop recommendations for brand positioning and promotion.

Results:

• Gained 1,500 new followers on Instagram.
• Increased Facebook followers by 9,000.
• Significantly raised visibility and user engagement on social platforms, strengthening trust and unity within the community.

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