Tasks:

• Increase the app's popularity through paid advertising channels due to the limited effectiveness of organic promotion.
• Communicate the app's value in simplifying financial processes.
• Enhance social media presence to build trust in the brand.
• Achieve a target cost per download of up to $25.

Action Route:

1. Analysis and Research:some text
   • Conducted market analysis in Singapore to tailor the strategy to local trends and user needs.
   • Studied user expectations and preferences for banking apps through niche and competitor analysis.
   • Developed product positioning, visual style, and a communication strategy to attract the target audience.
2. Social Media Strategy:some text
   • Chose a clean, modern visual style and a simple, approachable tone of communication that resonates with the audience.
   • Created a content rubric focused on highlighting key app features and unique selling points.
   • Optimized the social media profiles for clarity and appeal to a broader audience.
   • Produced and published engaging video content to boost brand visibility and engagement.
3. Traffic Generation Strategies:some text
   • Launched targeted advertising on Facebook, Instagram, and TikTok to expand the app’s user base.
   • Set up contextual advertising (PPC) on Google to increase app visibility.
   • Collaborated with bloggers and UGC creators to produce engaging content and raise brand awareness.
   • Launched retargeting campaigns to optimize ad spend and improve download rates.

Results:

• Achieved 16,492 app downloads.
• Reached the target cost per download of $1.63, well below the target KPI of $25.