Tasks:

• Attract new clients.
• Increase brand recognition for the center.
• Reduce the cost per message by 2.5 times.
• Improve audience trust.
• Create selling ad creatives in various formats.

Action Route:

Analysis and Research:

• Conducted a market analysis considering the features and trends of the beauty industry.
• Conducted in-depth interviews to understand the target audience's needs, create customer personas, and develop strategic recommendations.
• Organized a strategic session to develop recommendations for brand promotion and positioning.

Visual Style & Content:

• Chose a visually appealing style and a caring, professional tone of voice, emphasizing attention to each client.
• Developed a content rubric focusing on care processes and end results, creating an atmosphere of relaxation and trust.
• The profile was designed with a mix of static posts and Reels showcasing the work of specialists, procedure details, and results.
• Produced and edited video content for posts and ads highlighting the quality of services and professionalism of the staff.

Traffic Generation Tools:

• Launched targeted ads to increase brand recognition and attract new leads.
• Collaborated with bloggers and UGC creators to create promotional content and increase brand awareness.
• Implemented a loyalty program and special offers for cold audiences, including discounts and certificates.
• Conducted joint marketing activities with brands that share a similar target audience (beauty day in collaboration with a stretching studio and art studio, giveaways with partners).
• Sent bulk messages via Direct to inform about news, promotions, and events.
• Provided recommendations for handling leads and developed new sales scripts.

Results:

• Reduced the cost per message from $7 to $0.65.
• Increased the number of leads for services by 4 times.
• Tripled the weekly follower growth rate.

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