Mili

Mili is a women's clothing brand. The main goal of the project is to attract new clients and increase sales through direct messages on Instagram.

No items found.
No items found.

Tasks:

  • Increase the number of inquiries and sales through Instagram Direct.
  • Attract new customers and reduce the cost per message.
  • Boost brand loyalty and popularity.

Action Route:

Analysis and Research:

  • Conducted an analysis of the target audience’s interests to emphasize the value of minimalism and the versatility of capsule wardrobes.
  • Identified client preferences, allowing content to be adapted to audience needs and expectations.

Content and Visual Design:

  • Selected a minimalist visual style and concise, inspiring tone, focusing on the quality and versatility of the items.
  • Developed a content strategy highlighting the ease of combining pieces and creating various outfits with a capsule wardrobe.
  • Profile designed using trendy video formats, including interactive videos with outfit builders, showing how capsule wardrobe elements work together.
  • Showcased the functionality of the collection, which increased engagement and inspired the audience to create stylish and practical looks.

Traffic Generation Tools:

  • Developed a website and implemented a CRM system to streamline client interaction and handle queries.
  • Launched targeted advertising to attract new clients interested in minimalist and functional wardrobes.
  • Collaborated with UGC creators, which contributed to brand recognition and increased sales.
  • Introduced gift certificates and loyalty programs to encourage repeat purchases.

Results:

  • Reduced the cost per message to $1.5, allowing for effective campaign scaling.
  • Increased ROAS by 500%.
  • Boosted follower count by 45%, significantly increasing reach and sales.
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