Tasks:

• Increase the number of inquiries and sales through Instagram Direct.
• Attract new customers and reduce the cost per message.
• Boost brand loyalty and popularity.

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Action Route:

Analysis and Research:

• Conducted an analysis of the target audience’s interests to emphasize the value of minimalism and the versatility of capsule wardrobes.
• Identified client preferences, allowing content to be adapted to audience needs and expectations.

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Content and Visual Design:

• Selected a minimalist visual style and concise, inspiring tone, focusing on the quality and versatility of the items.
• Developed a content strategy highlighting the ease of combining pieces and creating various outfits with a capsule wardrobe.
• Profile designed using trendy video formats, including interactive videos with outfit builders, showing how capsule wardrobe elements work together.
• Showcased the functionality of the collection, which increased engagement and inspired the audience to create stylish and practical looks.

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Traffic Generation Tools:

• Developed a website and implemented a CRM system to streamline client interaction and handle queries.
• Launched targeted advertising to attract new clients interested in minimalist and functional wardrobes.
• Collaborated with UGC creators, which contributed to brand recognition and increased sales.
• Introduced gift certificates and loyalty programs to encourage repeat purchases.

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Results:

• Reduced the cost per message to $1.5, allowing for effective campaign scaling.
• Increased ROAS by 500%.
• Boosted follower count by 45%, significantly increasing reach and sales.