Mycond is a manufacturer of heat pumps. The main goal of the project is to raise awareness about the product, attract new customers, and reduce the cost per lead for heat pump sales.
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Tasks:
Raise awareness of the benefits of heat pumps.
Reduce the cost per lead for scaling up sales.
Attract a targeted audience (B2B/B2C) and increase conversions.
Action Route:
Analysis and Research:
Conducted market analysis to adapt the strategy to current trends and the preferences of the target audience.
Identified key features of heat pumps and the advantages of energy-efficient solutions to attract both B2B and B2C clients.
Content and Visual Design:
Created ad creatives highlighting the benefits of heat pumps and resource savings, aimed at attracting an audience interested in energy efficiency.
Edited Reels and TikTok videos for social media and advertising, showcasing the product’s advantages in a dynamic and easily digestible format.
Traffic Generation Tools:
Launched targeted ads on TikTok to attract an audience interested in energy-efficient and eco-friendly solutions.
Conducted a website audit, implementing improvements for user convenience and higher conversions.
Developed special offers for cold leads and remarketing strategies to engage the customer database, driving purchase motivation.
Collaborated with bloggers and UGC creators to increase brand awareness and generate additional content, which strengthened brand trust.
Optimized ad creatives and targeting for the right audience, resulting in higher engagement and conversions.
Developed sales funnels through webinars to introduce potential customers to the benefits of Mycond’s products.
Results:
Reduced the cost per lead from $7 to $3.
Increased ROAS (Return on Ad Spend) to 940%, demonstrating a high return on investment.
Increased the number of quality leads by 45%.
Ensured a monthly reach of over 300,000 users, contributing to brand awareness and attracting a new audience.
