Tasks:

• Raise awareness of the benefits of heat pumps.
• Reduce the cost per lead for scaling up sales.
• Attract a targeted audience (B2B/B2C) and increase conversions.

Action Route:

Analysis and Research:

• Conducted market analysis to adapt the strategy to current trends and the preferences of the target audience.
• Identified key features of heat pumps and the advantages of energy-efficient solutions to attract both B2B and B2C clients.

Content and Visual Design:

• Created ad creatives highlighting the benefits of heat pumps and resource savings, aimed at attracting an audience interested in energy efficiency.
• Edited Reels and TikTok videos for social media and advertising, showcasing the product’s advantages in a dynamic and easily digestible format.

Traffic Generation Tools:

• Launched targeted ads on TikTok to attract an audience interested in energy-efficient and eco-friendly solutions.
• Conducted a website audit, implementing improvements for user convenience and higher conversions.
• Developed special offers for cold leads and remarketing strategies to engage the customer database, driving purchase motivation.
• Collaborated with bloggers and UGC creators to increase brand awareness and generate additional content, which strengthened brand trust.
• Optimized ad creatives and targeting for the right audience, resulting in higher engagement and conversions.
• Developed sales funnels through webinars to introduce potential customers to the benefits of Mycond’s products.

Results:

• Reduced the cost per lead from $7 to $3.
• Increased ROAS (Return on Ad Spend) to 940%, demonstrating a high return on investment.
• Increased the number of quality leads by 45%.
• Ensured a monthly reach of over 300,000 users, contributing to brand awareness and attracting a new audience.

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