Tasks:

• Increase brand awareness through active development of the personal blog on Instagram.
• Enhance social media presence to build audience trust.
• Create a sales funnel for the product lineup.

Action Route:

1. Analysis and Research:some text
   • Conducted a strategic session to develop recommendations for brand promotion, including improvements to the personal brand, profile, creatives, and new digital products.
   • Analyzed the target audience, their perception of Kundalini yoga, interests, and potential barriers.
   • Developed positioning for the personal brand, visual style, and communication strategy.
2. Social Media Strategy:some text
   • Chose a light visual style with soft colors and fonts to create a warm and welcoming atmosphere.
   • Developed a content strategy that includes the master’s stories, insider information about Kundalini yoga, and demonstration of practices.
   • Optimized the profile to include elements that highlight the master’s journey and create a sense of personal connection to the practice.
   • Produced and published video content, including additional Reels for regular posts and advertising purposes.
3. Traffic Generation Strategies:some text
   • Launched targeted advertising on Facebook and Instagram, including a lead magnet offering 5 free practices for subscribing, and ads for practice packages, courses, group sessions, and individual online consultations.
   • Introduced lead magnets and tripwires to complement main products and stimulate sales.
   • Collaborated with bloggers and UGC creators to increase brand awareness and produce promotional content.
   • Organized collaborations with brands targeting similar audiences (live sessions with coaches, offline workshops with fitness studios).
   • Hired a sales manager to improve communication and increase conversion rates.

Results:

• Increased weekly follower growth by 4 times.
• Tripled product sales.

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