Oksana Gryzovska is Ukraine's first shadow coach, specializing in working with women. Her main goal is to help clients uncover their “shadow side,” eliminate limiting beliefs, and create new thought patterns to achieve their goals.
No items found.
No items found.
Tasks:
Increase visibility of Oksana’s Instagram profile and attract new clients for both paid and free introductory coaching sessions.
Increase brand awareness.
Improve account packaging to boost audience trust.
Action Route:
Analysis and Research:
Conducted an analysis of the Ukrainian market to adapt the strategy to local trends and the needs of the target audience.
Developed brand positioning, visual style, and communication strategy in social media, emphasizing Oksana’s professionalism and the uniqueness of shadow coaching.
Account Packaging and Content Creation:
Selected a calm, unobtrusive visual style with elements of humor, creating a trusting and cozy atmosphere.
Developed a content rubric focused on educational posts, practical exercise videos, and memes to increase reach and engagement.
The profile was designed with an emphasis on the accessibility of shadow work topics, using clear formats and humor to make the content easy to digest for a wide audience.
Traffic Generation Tools:
Launched targeted ads on Facebook and Instagram to increase visibility and attract inquiries for coaching sessions.
Conducted a website audit to improve the user journey, increasing convenience and conversion rates.
Introduced unique offers such as free consultations to increase motivation for potential clients.
Collaborated with bloggers and UGC creators to expand reach and generate additional content for advertising.
Provided recommendations for handling inquiries and improved sales scripts to increase conversion.
Results:
Reach: 75,000 people.
Reduced cost per inquiry by 2x (from $8 to $4).
60% of new clients returned for repeat sessions due to the tools used.
Website improvements led to increased conversions and stabilized the influx of new clients.
.png)
