Tasks:

• Attract new clients.
• Increase clinic awareness.
• Reduce the cost per lead by 2 times.
• Create selling ad creatives in various formats.
• Achieve a ROAS of at least 150%.

Action Route:

Analysis and Research:

• Conducted market analysis to adapt the strategy to current trends in the premium dental services sector.
• Conducted in-depth interviews to understand the preferences of the target audience, enabling the creation of client profiles and improved brand positioning.

Account Packaging:

• Provided recommendations for profile management, focusing on the professionalism and luxury level of the clinic's services. Suggested a design emphasizing quality and comfort through a minimalist style with clean, light colors.
• Organized professional video shooting to create high-quality visual content showcasing the clinic’s results and atmosphere.
• Created selling ad creatives that highlight the uniqueness of services and visible results (before and after), helping to build trust and engage the audience.

Traffic Generation Tools:

• Launched targeted ads on Facebook and Instagram to increase brand awareness and generate leads for services.
• Collaborated with bloggers and UGC creators to create promotional content and boost clinic awareness.
• Implemented special offers, including discounts and free consultations, as well as a loyalty program for cold audience and retargeting.
• Provided recommendations for lead processing and optimized sales scripts.
• Conducted mass messaging through Direct to inform about news and promotions.

Results:

• Reduced the cost per lead from $15 to $6.25.
• Increased the number of service requests by 4.5 times (from 18 to 89 per month).
• Ad reach: 2,320,837 people.
• The average ROAS reached 250%.

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