A permanent makeup studio and training center for professionals, operating in two European countries, using innovative and safe micropigmentation methods.
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Tasks:
Increase the number of inquiries for permanent makeup services and professional training.
Reduce customer acquisition cost by 2 times.
Improve the quality of inquiries.
Create high-converting advertising creatives in various formats.
Action Route:
Analysis and Research:some text
Conducted a market analysis to consider local features and trends.
Created custom questionnaires to study the target audience's preferences, which provided insights and recommendations for service positioning.
Held a strategic session to develop brand promotion recommendations, which were then applied to the profile management and ad creatives creation.
Social Media Strategy:some text
Chose a modern style and content format that highlights the safety and innovation of the services.
Developed sales-driven ad creatives focusing on the unique aspects of the studio, including additional Reels for social media and advertising campaigns.
Professionally organized video shoots to create high-quality content suitable for publications and ads.
Optimized the profile to emphasize the expertise of the professionals and their achievements, creating a trustworthy image.
Traffic Generation Tools:some text
Launched targeted ads on Facebook and Instagram to reach the target audience.
Collaborated with bloggers and UGC creators to increase brand awareness and generate advertising content.
Introduced a free consultation offer to increase customer motivation.
Provided recommendations for lead processing and improved sales scripts to increase conversion.
Results:
Reduced the cost per lead from $7.5 to $2.5.
Improved the quality of inquiries, increasing service conversion by 3 times.
