Resync is an aesthetic cosmetic clinic in Dubai offering innovative skin and body care treatments. The main goal of the project is to attract clients to unique procedures through social media.
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Tasks:
Attract a wealthy audience to premium treatments.
Lower the cost per message for effective engagement.
Increase brand awareness of the clinic in the Dubai market.
Action Route:
Analysis and Research:
Conducted an audit of the target audience and analysis of the premium cosmetic market in Dubai, which helped tailor content and offers to client requests.
Completed an audit of the website to improve the user journey and increase conversions.
Content and Visual Design:
Tested various creative formats focusing on the uniqueness of the procedures and their benefits, boosting audience interest and trust.
Created creatives showcasing procedure results and high-quality equipment, highlighting the innovation and professionalism of the clinic.
Traffic Generation Tools:
Launched targeted advertising in Direct and WhatsApp for direct client interaction, providing a convenient channel for appointments and consultations.
Collaborated with bloggers and UGC creators to raise brand awareness and attract new audiences through both organic and paid content.
Developed new special offers to motivate cold audiences and existing clients, including free consultations.
Optimized unique offers to attract clients ready to book procedures.
Results:
Reduced the cost per message via Direct and WhatsApp to 25 AED.
Increased ROAS by 480%, demonstrating a high return on ad spend.
Increased procedure bookings by 40%, leading to higher sales and increased client loyalty.
