Tasks:

• Increase brand awareness and position Waff Logistics as a new player in the market.
• Attract new clients through the company’s website, Instagram profile, and lead form on Facebook.
• Strengthen trust in the brand and maintain a steady flow of logistics service inquiries.

Action Route:

Analysis and Research:

• Conducted a market analysis for the USA and Canada to adapt the strategy to local business needs and market peculiarities.
• Developed brand positioning, visual style, and communication strategy focused on the reliability and efficiency of logistics services.

Account Packaging and Content Creation:

• Chose a visual style emphasizing simplicity and professionalism to attract business clients focused on optimization and scaling.
• Developed a content structure highlighting the advantages of Waff Logistics services, such as cost reduction and supporting business growth.
• The profile was enhanced with expert opinions from company owners and Reels featuring the team, which helped build trust and establish a personal connection with the audience.
• Strengthened audience trust through content showcasing professionalism, competence, and a variety of solutions for all logistics challenges.

Traffic Generation Tools:

• Launched targeted ads on Facebook and Instagram to increase reach and attract inquiries through social media.
• Conducted a website audit and implemented improvements for user convenience and conversion optimization.
• Created special offers targeting cold audiences and remarketing to existing clients, increasing motivation to request logistics services.
• Collaborated with bloggers and UGC creators to boost brand recognition and provide additional content for advertising.
• Implemented email marketing to maintain client relationships, increase sales, and promote new products and offers.

Results:

• Attracted over 5,000 new followers on Instagram over 12 months, boosting brand awareness.
• Received over 4,000 inquiries through Instagram Direct, the website, and lead forms on Facebook, with an average cost per inquiry of $8.5.
• Attracted more than 1,100 new clients, with 80% returning for repeat business.
• Campaign reach: around 72,000 people.
• Reduced cost per inquiry from $47 to $22, a 2.5x reduction in costs.

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